Privacy policy

PRIVACY POLICY
Last updated: 20/11/2025

This Privacy Policy describes how Betta Shrimp Shop (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit or shop at bettashrimp.co.uk or our associated Shopify domain (763584-e5.myshopify.com) or otherwise interact with us (collectively, the “Services”).
“You” refers to any individual using the Services, including customers, visitors, or individuals whose information is collected as part of offering the Services.

By accessing or using the Services, you agree to this Privacy Policy. If you do not agree, please discontinue use of the Services.

1. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices or for legal, regulatory, or operational reasons.
Updates will be posted on the Site with a revised “Last updated” date. Additional steps may be taken as required by law.

2. How We Collect and Use Your Personal Information

To provide our Services, we may collect personal information about you from various sources over the past 12 months. The type of information collected depends on how you interact with us.

In addition to the specific purposes described below, we use personal information to:

  • Provide, maintain, and improve our Services

  • Communicate with you

  • Fulfil orders and provide customer support

  • Comply with legal obligations

  • Enforce our terms and protect our rights

3. What Personal Information We Collect

A. Information You Provide Directly

This may include:

  • Contact Details: Name, address, email, phone number

  • Order Information: Billing address, delivery address, payment confirmation, items purchased

  • Account Information: Username, encrypted password, security questions

  • Shopping Activity: Items viewed, added to cart, wishlists

  • Customer Support: Information you submit when contacting us

Some features require you to provide information. Choosing not to may limit functionality.

B. Information Collected Automatically (Cookies & Tracking)

We automatically collect certain data when you use our Services, including:

  • Device information

  • Browser type and version

  • IP address

  • Network and connection information

  • Usage data (pages viewed, actions taken)

We use cookies, pixels, and similar technologies ("Cookies") for:

  • Improving the website

  • Analytics

  • Personalising content

  • Security

  • Advertising

You can control cookies in your browser settings, but disabling them may affect functionality.

C. Information from Third Parties

We may also receive information from:

  • Shopify (platform provider)

  • Payment processors (billing address, payment confirmation only — never full card numbers)

  • Advertising partners

  • Email & marketing platforms

  • Analytics and tracking tools

  • Fulfilment and shipping partners

Any third-party data is processed under this Privacy Policy. We are not responsible for third-party policies or data accuracy.

4. How We Use Your Personal Information

A. Providing Products & Services

To:

  • Process orders and payments

  • Arrange shipping and returns

  • Manage your account

  • Send order confirmations and updates

  • Allow you to post reviews

  • Fulfil any contracts with you

B. Marketing & Advertising

To:

  • Send marketing emails or postal promotions

  • Display ads relevant to your interests

  • Personalise website content

You can opt out at any time.

C. Security & Fraud Prevention

To detect, investigate, and prevent:

  • Fraudulent behaviour

  • Unauthorised access

  • Illegal activity

D. Customer Communication

To:

  • Provide support

  • Respond to messages

  • Improve our Services

  • Maintain business relationships

This is in our legitimate business interest.

5. Cookies

We use Cookies to provide essential site functionality and improve performance.
For details about Shopify’s default cookies, visit:
https://www.shopify.com/legal/cookies

Blocking or deleting cookies may impact your browsing experience and certain features may no longer work.

6. How We Disclose Personal Information

We may share your information with third parties for legitimate purposes, including:

A. Service Providers

Such as:

  • Shopify

  • Payment processors

  • Shipping and fulfilment partners

  • Customer support platforms

  • Marketing and analytics providers

  • Cloud storage providers

B. Business & Marketing Partners

Partners who help deliver ads or enhance user experience.

C. With Your Consent

For example:

  • Shipping instructions

  • Social media integrations

  • Review platforms

D. Legal & Business Requirements

Including:

  • Compliance with law

  • Fraud prevention

  • Mergers, acquisitions, or restructures

Categories of Personal Information Disclosed (Past 12 Months)

  • Identifiers (name, email, etc.)

  • Commercial information (orders, shopping behaviour)

  • Internet activity (cookies, usage data)

We do not use or disclose sensitive personal information to infer characteristics.

7. User-Generated Content

Any reviews or content you publicly submit may be visible to others.
We cannot guarantee the privacy of information you make public.

8. Third-Party Websites and Links

Our Site may contain links to external websites.
We are not responsible for:

  • Their privacy practices

  • Accuracy of their information

  • Their security measures

You should review their policies before providing information.

9. Children’s Data

Our Services are not intended for children.
We do not knowingly collect personal information from children under applicable age thresholds.
If you believe a child has provided us information, contact us to request deletion.

We do not “sell” or “share” data of users under age 16.

10. Security & Data Retention

We use reasonable safeguards to protect your information but cannot guarantee “perfect security.”

We retain personal information only as long as necessary to:

  • Maintain your account

  • Provide the Services

  • Resolve disputes

  • Comply with legal obligations

11. Your Rights and Choices

Depending on your location, you may have rights such as:

  • Right to Access / Know

  • Right to Delete

  • Right to Correct

  • Right to Data Portability

  • Right to Restrict Processing

  • Right to Withdraw Consent

  • Right to Appeal

  • Right to Opt Out of Marketing

You can exercise these rights by contacting us.
We may require identity verification before responding.

We will not discriminate against you for exercising your rights.

12. Complaints

You may contact us with any complaints regarding the processing of your data.
If unsatisfied with our response, you may have the right to escalate your complaint to a local data protection authority.

13. International Users

Your personal information may be processed outside your country, including in the United States and the UK.

Where required, we use recognised transfer mechanisms such as Standard Contractual Clauses.

14. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact:

Kacper Walczynski t/a
Betta Shrimp Shop
8 Grainger Road
SS2 5BZ
Southend-on-Sea
United Kingdom
Email: hello@bettashrimp.co.uk
Website: bettashrimp.co.uk